When TikTok Shop campaigns gain traction, we’ve seen clients achieve up to 23% month-over-month growth on other platforms. The halo effect is particularly strong on Amazon, where customers, drawn by a TikTok Shop video, opt to purchase there for faster shipping or better return policies. They search using generic terms, find your brand, and buy, sending powerful signals to Amazon that boost your product’s keyword rankings and ignite the Amazon flywheel. Some clients even run TikTok Shop at breakeven with high volume because the spillover to Amazon—a $1.29 billion/day marketplace—generates significant revenue.